Maison Florencio on Fashion Roch: A meeting around fashion, heritage and identity

On March 26, 2026, Maison Florencio was invited to the show Fashion Roch, hosted by Jean-Michel Roch on Fly Web Tropikal.

An hour of discussion about fashion, creation, and especially the story behind Florencio.

For Florent, founder and artistic director of the House, this invitation was an opportunity to speak in a different way: to momentarily leave behind silhouettes and materials to tell, with words, the identity of Florencio, its journey, and the inspirations that give birth to its creations.

Behind Florencio, a story

A collection doesn't start with a garment.

It is born from an idea, a memory, a culture, an encounter, or sometimes simply an emotion.

On Fashion Roch, Florent was able to reflect on the birth of Florencio and the desire that has accompanied the House since its beginnings: to create fashion that is not just aesthetic, but that tells a story.

From the first creations of La Naissance du Lionceau to Chapter II — Héritage, Florencio gradually builds its own language.

A universe where influences meet and where identity plays a central role.

The lion cub, symbol of a growing House

It's impossible to talk about Florencio without mentioning the lion.

Present since the brand's origins, it has become much more than a graphic emblem.

The lion cub also tells of an evolution: that of a House that builds, experiments, gradually asserts its identity, and grows through its projects.

This symbolism naturally accompanies the different stages of Florencio and forms the common thread of a story that continues to be written collection after collection.

Fashion as a meeting of heritages

The discussion also allowed us to address what nourishes Florencio's creation: the meeting between different influences and different heritages.

The House does not seek to confine its identity to a single reference.

It prefers to foster dialogue between cultures, materials, colors, and stories to incorporate them into a contemporary aesthetic.

This approach takes on a new dimension with Chapter II — Héritage, where inspirations become the starting point for a work on transmission, identity, and their reinterpretation through clothing.

Heritage is not just what we receive. It's also what we choose to do with it.

From radio to runway

This broadcast on March 26 also held particular resonance a few weeks before another important milestone for the House.

On May 11, 2026, Florencio was to present Chapter II — Héritage on the runway of the Foire de Paris.

From words to silhouettes, from radio to runway, these two events ultimately tell the same story: the desire to introduce Florencio beyond clothing and to give meaning to each new stage of its history.

Today, these two moments are part of the House's 2026 year.

A meeting with Fashion Roch

Maison Florencio extends its warm thanks to Jean-Michel Roch for this invitation and for the opportunity to explore its universe.

Thanks also to Fashion Roch, Fly Web Tropikal, and everyone present and listening during this broadcast.

For a young independent House, these encounters are precious. They allow us to present creations, but above all to tell the story behind them: the ideas, influences, and history that give them birth.

Maison Florencio — Heritage. Identity. Elegance.

From the lion cub to Héritage, the story continues.